Overview
I am a senior marketing and communications professional with more than 23 years of experience across sales, marketing, public relations, communications, digital strategy and content. Over the course of my career, I have worked across multiple industries and international markets, building a strong reputation for combining strategic thinking with hands-on delivery.
My academic foundation is a business degree majoring in Industrial and Organisational Management, which has supported a career shaped by both commercial understanding and strong people insight. Professionally, my experience includes three years working in the UK, eight years in South Africa working with German companies, and five years working with British and US companies. This international exposure has given me a broad business perspective and the ability to work confidently across cultures, markets and teams.
Today, I work with businesses as an all-round marketing and communications lead, copywriter, content creator and digital marketing specialist. In many cases, I effectively step in as a contract or fractional head of marketing and communications, helping businesses strengthen their brand, sharpen their messaging, improve their digital presence and build more effective marketing ecosystems.
Career highlights
A broad commercial foundation
My career began in the motor industry, where I developed strong grounding in sales, marketing, customer engagement and brand representation. That experience laid the foundation for what became a much broader career across sectors including engineering, IT and tech, financial services, manufacturing, marine manufacturing, mobile, non-profit and service industries.
Consultant, strategist and hands-on marketing lead
Since 2011, I have worked extensively as a consultant, with a particular focus on digital marketing, communications, content development and brand growth. My work has included developing digital presence strategies, mobile channel marketing, business setup and strategy, media and PR, content creation and brand development. A key strength of mine is helping organisations build credibility, visibility and growth through clear strategy and strong execution.
What sets me apart is that I am not simply a strategist. I am deeply hands-on. I write, plan, create, edit, refine and manage. I work closely with clients to turn ideas into practical action, and I am particularly effective in businesses that need senior marketing and communications capability without unnecessary complexity or layers.
Experience across sectors and functions
Over the years, I have worked across a wide range of sectors, including engineering, manufacturing, marine manufacturing, mobile, technology, ICT, financial services, training, non-profit and services. This breadth has given me the ability to step into very different business environments, understand what matters quickly, and communicate value in a way that is both commercially sound and strategically aligned.
My experience has included senior marketing roles, communications management, digital strategy, internal communications, transformation communications, PR and media, customer communications, content creation, stakeholder engagement and broader brand development. I have worked in both in-house and consulting capacities, and have supported businesses ranging from entrepreneurial and growing companies to larger, more complex organisations.
I have also worked at a high international level, including in the UK and across broader global environments, which has strengthened my ability to work across regions, teams and markets with confidence and professionalism.
What I do
My work typically spans a broad but highly integrated range of services, including:
- marketing and brand strategy
- communications strategy
- digital marketing strategy and implementation
- content strategy and content creation
- copywriting and editorial development
- website planning, development and optimisation
- search engine optimisation
- social media strategy, management and growth
- public relations, media and reputation management
- internal communications and people change management
- stakeholder and relationship management
- business-facing communications
- sponsorship and event management
- video creation, filming and editing
- reporting, measurement and ROI-focused refinement
I also support smaller and growing businesses with broader commercial and operational needs where necessary, including business setup, documentation, systems and practical strategic support.
Skills and expertise
Strategic and commercial thinking
I bring more than two decades of experience in sales, marketing, PR and communications management, supported by around 30 years of information management experience. I understand how marketing and communications need to serve broader business goals, and I bring both commercial awareness and practical judgement to the work I do.
Digital and technical capability
I have a deep understanding of digital marketing, content performance and online brand development. My technical capability includes Google Analytics, search engine optimisation, paid search campaigns, WordPress, AI tools and wider digital platforms. I am comfortable working across websites, social media, digital content ecosystems and modern marketing tools, and I keep learning as the landscape evolves.
Content and copywriting strength
Writing is one of my strongest skills. I have more than two decades of published writing experience and have created content across a wide range of formats, including articles, media releases, profiles, brochures, mailers, websites, blogs and broader marketing materials. I am particularly strong at taking complex, technical or specialist subject matter and translating it into communication that is clear, engaging and effective.
Opportunity-led and proactive
I am highly proactive by nature and quick to spot opportunities. I am known for being responsive, committed and willing to go the extra mile to achieve a strong result. I thrive in environments that require both initiative and adaptability.
Integrity and value
I believe strongly in working with integrity. My approach is hands-on, practical and transparent. Clients work directly with me and benefit from senior-level input and delivery, without unnecessary layers or inflated costs. I care deeply about the quality of my work and the value I bring.
Adaptability and resilience
I am highly adaptable and comfortable with change. Over the years I have worked across many sectors, business sizes and market conditions, and I am able to respond quickly and effectively to shifting priorities, new opportunities and demanding environments.
Relationships and collaboration
I build strong professional relationships and work well with people across different levels and functions. I also have a well-developed network of trusted specialists, from graphic designers to web developers and other experts, which allows me to build the right team around a project when needed.
Creativity and problem-solving
Creativity is central to how I work. I enjoy solving problems, thinking laterally and finding fresh, effective ways to help businesses communicate, connect and grow. I am equally comfortable working strategically or getting into the detail to make something work better.
PR and media management
I have over 25 years of experience managing PR agencies and handling PR and media activity across sectors including engineering, technology, finance, sport, lifestyle and non-profit. I understand both the strategic and practical sides of managing visibility, reputation and media opportunities.
Beyond work
Outside of my professional life, I am a parent, a passionate sailor and a creative person at heart. I have been actively involved in the sailing community for many years, including founding South Africa’s original sailing portal and serving on the marketing and communications committees of a number of yacht clubs over the years.
I am also a passionate painter and artist, and I enjoy classical guitar, reading, hiking, swimming, spending time outdoors and being with my family. I am an animal lover and someone who draws a great deal of energy and perspective from nature, creativity and the richness of family life.
For a more detailed look at my professional journey, please visit my LinkedIn profile.
Qualifications and memberships:
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Bachelor of Social Science -Industrial and Organisational Psychology and Personnel Management – University of Cape Town, 1994
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RYA and SAS Skippers Certificates
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Member – SASA – South African Society of Artists
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Member – Women in AI
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Certified Member (CM) – International Association of Professional Writers and Editors
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Member – Royal Cape Yacht Club
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Member – Vogelvlei Yacht Club
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Member – South African Sailing
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Member – Royal Yachting Association